Lead: Theresa Marteau, Behaviour and Health Research Unit
The aim of the SPHR alcohol programme is to identify and evaluate approaches to reducing alcohol-related harm that are relevant in an English public health policy context. Prevention of alcohol consumption and harm inevitably is complex, and will require multiple integrated components that can operate at individual, community and environmental levels.
The Cambridge-led research focuses on changing environmental cues to alcohol consumption. It includes a synthesis of the evidence and laboratory-based experiments looking at the impact of alcohol marketing communications upon alcohol consumption. Another project will study the impact of glass design (shape, size and markings) on alcohol consumption and a field experiment will assess the impact of changes in bar environments on drinkers’ behaviour patterns.
Read the latest paper on the cognitive and behavioural impact of alcohol promoting and alcohol warning advertisements here